Create Your Taste - Campaign Analysis

'Create Your Taste' is a product line that was introduced by McDonalds in 2015. A year after its introduction I completed a campaign analysis to find out how effective the product and the campaign that launched it had been.

There were two components that I completed as a part of this analysis. The first was an in-depth written campaign analysis. The second component was a video analysis which summarised the points that were found in the written analysis in an easy in interpret video.